PRWeek Breaks the News on BODEN’s Latest Campaign “Jefa-Owned,” Powered by PepsiCo Juntos Crecemos

MIAMI, FL, March 29th, 2022 – We are extremely proud to announce the launch of Jefa-Owned, a national visibility campaign powered by the PepsiCo Juntos Crecemos platform, to help more Latina-owned, food and beverage small businesses gain access to business building support services.

To mark the launch, members of our BODEN familia joined PepsiCo leaders and Latina business owners on Tuesday, March 29 for the Nasdaq Opening Bell Ceremony, where we unveiled the first-ever Jefa-Owned neon sign to raise visibility for Latina-owned businesses, as well as limited-edition merchandise honoring businesses owned by a Latina boss designed in collaboration with Hija de tu Madre, a lifestyle brand founded by Latina entrepreneur Patty Delgado.