The Latin GRAMMY Cultural Foundation® and The Latin Recording Academy® select BODEN Agency as new PR partner

June 28, 2023, Miami, FL – BODEN Agency, an award-winning, independent, minority-owned communications agency, was selected to spearhead public relations efforts for the Latin GRAMMY Cultural Foundation®, effective immediately. The agency will also support the Latin Recording Academy® with measurement and analytics.

“We are honored to add the Latin GRAMMY Cultural Foundation and the Latin Recording Academy to our growing roster of clients focused on making a powerful impact on the Hispanic community,” said Natalie Boden, Founder and President of BODEN. “The rising global influence of Latin music fills us with pride, and we are honored to partner with an organization dedicated to elevating its excellence around the world and supporting the next generation of Latin music creators.”

As the Foundation also gears up to celebrate its 10th anniversary in 2024, BODEN will support its renewed focus on increasing visibility among key stakeholders around its various music education programs, as well as scholarships and grants. 

“We are thrilled to partner with BODEN Agency to support the Foundation’s next chapter focused on expanding access and opportunity of our impactful programming to the next generation of Latin music creators around the world,” said Raquel “Rocky” Egusquiza, Executive Director of the Latin GRAMMY Cultural Foundation. 


BODEN is an award-winning, independent, minority-owned Hispanic communications powerhouse on a mission: to build trust and make an impact for brands in the Hispanic market. BODEN’s work is powered by Escucha®, the company’s proprietary strategic planning process, which provides brands with the insights necessary to empower, inform and enhance the lives of today’s diverse U.S. Hispanic population. For more information, visit

About the Latin GRAMMY Cultural Foundation

The Latin GRAMMY Cultural Foundation® is a 501(c)(3) charitable organization established by The Latin Recording Academy® in 2014 to further international awareness and appreciation of the significant contributions of Latin music and its makers to the world’s culture. The Foundation provides college scholarships, educational programs and grants for the research and preservation of its rich musical legacy and heritage, and to date has donated more than $7.6 million with the support of The Latin Recording Academy’s members, artists, corporate sponsors and other generous donors. For additional information, or to make a donation, please visit or our Facebook page. And follow us @latingrammyfdn on Twitter and Instagram, and at Latin GRAMMY Cultural Foundation on Facebook.

About the Latin Recording Academy 

The Latin Recording Academy® is an international nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals, produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit