Daniella Biffi is a Vice President at BODEN. With an extensive career spanning over 17 years, she is a seasoned earned media storyteller and strategist known for her ability to craft compelling narratives and insights-driven communications programs for multicultural audiences.

Throughout her career, Daniella has led communications campaigns for global brands such as McDonald’s, MAX, P&G, MasterCard, Dyson, and Walmart, to name a few. With experience on both the agency and brand side, she brings a unique perspective to cross-functional collaboration and the integrated agency process.

Prior to BODEN, she worked at Republica HAVAS as Director of Communications, and at FleishmanHillard overseeing the DIRECTV Latin America brand. Her work has received several awards from notable industry leaders such as PRWeek, Effies North America, PRNews and the Cannes Lions International Festival of Creativity.

Daniella holds a Bachelor’s Degree in International Affairs with a minor in Hispanic Marketing from Florida State University.