Senior Manager

Jorge Holguin is a Senior Manager at BODEN where he currently spearheads the development of U.S. Hispanic brand relevance strategies and campaigns for brands. With over a decade of experience, he specializes in conceptualizing and implementing culturally resonant brand activations, and media and influencer engagement strategies.

During his time at BODEN, he has led different strategic campaigns for McDonald’s, JPMorgan Chase, the National Safety Council, and Anheuser-Busch’s Veza Sur, among others. His work has received recognition from prestigious awards including the ANA Multicultural Awards, Effie Awards, HPRA Awards, MarCom Awards, and Ragan’s Media Relations Awards.

Prior to joining BODEN, Jorge worked in Internal Communications at Aeromexico, Mexico’s leading airline, implementing company-wide corporate communications strategies to improve brand perception among the company’s employees.

Jorge holds a Master’s in Integrated Marketing Communications from Georgetown University