Holiday Campaign


Positioned Target as the go-to destination for every Latino family’s Holiday shopping needs

The Challenge

During the holidays, Latinos are looking for quality and value, however, there is an oversaturation of deals from retailers. Activate a campaign that positions Target as the ultimate Holiday destination for the shopping needs of Latino families.

The Idea

From distributing the holiday lookbook to coordinating in-store broadcast interviews, and hosting press at Target’s Holiday Press Preview in New York, all touch points positioned Target as the go-to destination for all Holiday shopping needs among the Hispanic segment by driving headlines underscoring deals and shopping tips. Most notably, we partnered with Univision’s “¡Despierta América!” co-host Karla Martínez for a special story on Target’s corporate blog, A Bullseye View, giving media an inside look into her holiday preparations and her family’s traditions. The story ran in both English and Spanish. Additionally, we secured one-on-one appointments with top-tier national lifestyle editors for the opportunity to see the gifting assortment first-hand.