Mother's Day & Father's Day


The Challenge

Celebrate Hispanic families during key moments throught the year.

The Idea

To celebrate Mother’s Day and Father’s Day, two holidays that are important to Hispanic families, we partnered with Latina stylist Karla Birbragher and husband Jorge Bernal, host of Telemundo’s “Suelta la Sopa,” to discuss Mother’s and Father’s Day style trends. The couple held one-on-one appointments with top Hispanic lifestyle editors to discuss dressing options with Target’s new assortment as well as gifting recommendations for both occasions. The appointments included a walkthrough of a curated product preview space and a spa treatment of the editor’s choice.